American Express – Don’t leave home without it
AT&T – Reach out and touch someone
Braniff Airlines – When you got it, flaunt it
British Airways – The world’s favourite airline
British Telecom (BT) – It’s good to talk
Burger King – Have it your way
Castlemaine – Australians wouldn’t give a XXXX for anything
Citibank – The Citi never sleeps
Courage Tavern Ale – It’s what your right arm’s for
The Economist – Free enterprise with every copy
Esso – Put a tiger in your tank
Felix – Cats like Felix like Felix
FTD (Interflora) – Say it with flowers
Greater London Council – Say no to no say
Guinness – Guinness is good for you / My goodness, my Guinness
Haig Scotch Whisky – Don’t be a vague. Ask for Haig
Hallmark – When you care enough to send the very best
Hamlet – Happiness is a cigar called Hamlet
Hat Council – If you want to get ahead, get a hat
Hebrew National – We answer to a higher authority
The Independent – It is. Are you?
Jaguar – Grace…space…pace
New York – I love New York
Orange – The future is bright. The future is Orange
Packard – Ask the man who owns one
Pear’s soap – Preparing to be a beautiful lady
Pepsi Cola – Lipsmackin, thirstquencin, acetastin, motivatin, goodbuzzin, cooltalkin, highwalkin, fastlivin, evergivin, coolfizzin
Pepsodent – You’ll wonder where the yellow went when you brush your teeth with Pepsodent
Perdue – It takes a tough man to make a tender chicken
Radio Times – If it’s on, it’s in
Smash – For mash get smash
Stella Artois – Reassuringly expensive
Sure – Raise your hand if you’re sure
Tango – You know when you’ve been tango’d
Thomas Cook – Don’t just book it. Thomas Cook it
United Airlines – Fly the friendly skies
US Army – Be all you can be
Utica Club – We drink all we can. The rest we sell
Visa – It’s everywhere you want to be
Volkswagen – Drivers wanted
Volkswagen – Think small
WINS Radio, New York – You give us 22 minutes, we’ll give you the world
Yellow Pages – Let your fingers do the walking
Zanussi – The appliance of science
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