The Perfect Man Postcard

Presentation template

PRESENTATION

Hi, Justas, this is our presentation template that we had to present without you today:(( - It's pretty much what we've talked about before you left. See you next week for a re-write.... & catch up...

(Leo) We would like to talk to you about Advertising – advertising with capital A. The kind of Advertising that shapes you every day – shapes your reality.

(Filiz) Think about it. Wouldn’t it be nice to have the perfect skin because you worth it?^L’oreal It’s refreshing to know that something as simple as applying cream on your skin makes you feel like a film or pop star.

(Marcela) Go on, reinvent your reality. Try something new today.^Sainsburys Go shopping! That makes you feel good, doesn’t it?

(Leo) It’s a real thing, the ultimate driving machine^BMW to your happiness – to your true fulfillment.

(Filiz) Impossible is nothing.^Addidas A way of life that is within everyone’s reach.

(Marcela) A way of life that simply requires a bit of imagination. Nothing more. Nothing less. (Leo) Everybody needs someone. Everybody needs something. Every little helps^Tesco, doesn’t it?

(Filiz) Why not to pretend that the everybody is you. Yes, YOU.

(Marcela) You want to live like someone else because the home is the most important place in the world^Ikea.

(Leo) You want to feel like someone else because it chanels^Chanel your senses.

(Filiz) You want to be desired, you want to be sexy and most of all Loved.

(Marcela) Any illusion is essential to truth. Like body to soul. Material to emotion.

(Leo) Style is hard to define but easy to recognize^{Morris Marina –car maker}.

(Filiz) And if you brand yourself ‘It’s finger licking good’^KFC! Every reality gives us a meaning. Even if it’s a fake one. As long as it’s MINE, YOURS… OURS. I’m loving it.

(Marcela) I’m loving it.

(Leo) I’m loving it^McDonalds.

(Filiz) After all, if you aren’t getting MORE, you are getting LESS.

(Marcela) Do you yahoooooo^Yahoo? If not, that’s probably because eBay is the world’s market place^Ebay.

(Leo) But no worries, keep walking and think different because when ‘I think, therefore IBM’^IBM.

(Filiz) Sit down and enjoy it. It is after all your life and your money. Everyone wants to make life taste better^Sainsburys.

(Marcela) Expressing yourself is an important part of the process. Finding idea that will change your mind and change your life is vital.

(Leo) Hello Moto^Motorola? It’s time to get connected.

(Filiz) Because life is complicated enough.^{Abbey National} Do you truly believe that Benson&Hedges are pure gold^{Benson&Hedges}?

(Marcela) They are waffly versatile^{Bird’s eye potato waffles} .

(Leo) I’d love some babysham^Babysham.

(Filiz) Don’t you just love being in control^{British Gas}?

(Marcela) I feel that we are getting there^{British Rail}… Somewhere.

(Leo) Just Play happy families^Butlins and roses grow on you^{Cadbury Roses}. Have a faith!

(Filiz) This will all make sense at the end. Every image you see advertised, has a meaning. (Marcela) Show your potential and stop senseless consumerism.

(Leo) Just do it^Nike!

(Filiz) Advertising IS propaganda.

More slogans

Hi all

Here are some more slogans in case we need to extend our text.  

American Express – Don’t leave home without it

AT&T – Reach out and touch someone

Braniff Airlines – When you got it, flaunt it

British Airways – The world’s favourite airline

British Telecom (BT) – It’s good to talk

Burger King – Have it your way

Castlemaine – Australians wouldn’t give a XXXX for anything

Citibank – The Citi never sleeps

Courage Tavern Ale – It’s what your right arm’s for

The Economist – Free enterprise with every copy

Esso – Put a tiger in your tank

Felix – Cats like Felix like Felix

FTD (Interflora) – Say it with flowers

Greater London Council – Say no to no say

Guinness – Guinness is good for you / My goodness, my Guinness

Haig Scotch Whisky – Don’t be a vague.  Ask for Haig

Hallmark – When you care enough to send the very best

Hamlet – Happiness is a cigar called Hamlet

Hat Council – If you want to get ahead, get a hat

Hebrew National – We answer to a higher authority

The Independent – It is.  Are you?

Jaguar – Grace…space…pace

New York – I love New York

Orange – The future is bright. The future is Orange

Packard – Ask the man who owns one

Pear’s soap – Preparing to be a beautiful lady

Pepsi Cola – Lipsmackin, thirstquencin, acetastin, motivatin, goodbuzzin, cooltalkin, highwalkin, fastlivin, evergivin, coolfizzin

Pepsodent – You’ll wonder where the yellow went when you brush your teeth with Pepsodent

Perdue – It takes a tough man to make a tender chicken

Radio Times – If it’s on, it’s in

Smash – For mash get smash

Stella Artois – Reassuringly expensive

Sure – Raise your hand if you’re sure

Tango – You know when you’ve been tango’d

Thomas Cook – Don’t just book it.  Thomas Cook it

United Airlines – Fly the friendly skies

US Army – Be all you can be

Utica Club – We drink all we can.  The rest we sell

Visa – It’s everywhere you want to be

Volkswagen – Drivers wanted

Volkswagen – Think small

WINS Radio, New York – You give us 22 minutes, we’ll give you the world

Yellow Pages – Let your fingers do the walking

Zanussi – The appliance of science

Camper shoes advertising

Hi guys, what do you think about this
text on Camper shoes advertising?
It looks very careful to me (and inspiring):

'Are you content with your reality?

We’re not talking about Reality with a capital R, the reality you see on the news that often seems so serious and far away and foreign. We’re talking About the familiar reality which surrounds you. The reality that shapes your every day. Your reality.
Think about it. Wouldn’t it be nice to just click your fingers and change it once? Not because you’re fed up with it, or you hate it, but because everybody needs a change of scenery from time to time – to see things in a new way. It’s refreshing!
Go on, summon your creativity, add some humour and see what you can come up with… Have a go… “reinvent your reality”. Not as a special, one-off event, but everyday.
Reinvent your reality everyday, all the time. As a way of life that simply requires a bit of imagination. A way of life that is within everyone’s reach.
Why? For the fun of it! Nothing more. And nothing less… Reinvent your work, your house, your bar, your street, your holidays… If none of these options seem like the right place to start, take a look at Camper. And start with your shoes.'

Sketch book stuff

I'm loving it

Great stuff, Filiz! We should all try and pick the best - most amusing ones for the presentation.

This is what we discussed with Matthew today:

- if we are against propaganda and speak about advertising in the same context, we need to ensure that we convey clear message: Advertising=Propaganda and vice versa.

- both our ideas for presentation - puppet show + Vitruvian man - are strong ideas, but perhaps too strong to use in parallel while presenting. However, Matthew did say that we could do both separately.

In case we still need to refer back to our 'puppet talk', this is what we have so far:

I've got perfect skin because 'I'm worth it'. I always keep perfect timing wearing my rolex watch.

My Nike shoes take me quickly to Tesco's where every little helps. I'm loving it. I'm loving it.

I'm loving it.

See you guys soon :-)))

Hi all,

I was thinking that we could use some of those slogans to make up our own anti slogans on our perfect body project that we have discussed:

KFC - "Finger lickin good"

KitKat - "Have a break. Have a Kit-Kat"

IBM - "I think, therefore IBM"

Great London Council - "Say no to no say"

Heineken - "Heineken refreshes the parts other beers cannot reach"

Tesco - "Every little helps"

Sainsbury's - "Making life taste better"

The Economist - "Free enterprise with every copy"

Carlsberg - "Probably the best lager in the world"

Cadbury's Milk Tray - "And all because the lady loves Milk Tray"

Microsoft - "Where do you want to go today"