Saturday 28 November 2009

Camper shoes advertising

Hi guys, what do you think about this
text on Camper shoes advertising?
It looks very careful to me (and inspiring):

'Are you content with your reality?

We’re not talking about Reality with a capital R, the reality you see on the news that often seems so serious and far away and foreign. We’re talking About the familiar reality which surrounds you. The reality that shapes your every day. Your reality.
Think about it. Wouldn’t it be nice to just click your fingers and change it once? Not because you’re fed up with it, or you hate it, but because everybody needs a change of scenery from time to time – to see things in a new way. It’s refreshing!
Go on, summon your creativity, add some humour and see what you can come up with… Have a go… “reinvent your reality”. Not as a special, one-off event, but everyday.
Reinvent your reality everyday, all the time. As a way of life that simply requires a bit of imagination. A way of life that is within everyone’s reach.
Why? For the fun of it! Nothing more. And nothing less… Reinvent your work, your house, your bar, your street, your holidays… If none of these options seem like the right place to start, take a look at Camper. And start with your shoes.'

1 comment:

  1. Good stuff! I especially like that 'a way of life is within everyone's reach'... we should see if we can pitch some ideas from here for the Perfect Man campaign.... We can discuss tomorrow.
    See ya

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