Hi everyone,

In response to Justas idea - I'm attaching Lavazza 'The Italian Espresso Experience' campaign poster that used the Da Vinci Man (Vitruvian Man) to promote their coffee. Several techniques of propaganda: Using Da Vinci to persuade that their coffee beans selected for making their coffee are in perfect proportion. Semiotics range from swim wear - Trevi fountain - Italian - black - coffee bean - Roman - beauty - art - sophisticated ...etc etc... Are we trying to be all these things by choosing to drink Lavazza?... We could make our own brand of coffee...