I've had a second look at the Ipod campaign and
now I understand the links with propaganda. I know that 'us girls' said not to get too technical but after some research I feel it's a good and recent enough campaign for the task.
I very much like Justas vintage ads and Banksy stuff is great. The 'change for life' campaign feels more like a public awareness campaign than propaganda. It'd be great if Justas could bring his essay to class on Thursday and we could read more on how to see it as propaganda. Justas, can you bring it with you? I'd love to have a read.
My research -This image is from iDon't campaign. There are many iSick users out there but majority of population sill buys iPod, iPhones, downloads from iTunes... it's an iWorld out there. The interesting thing about iDon't campaigns is that they still encourage consumerism. They shout not to buy iProducts just to push you towards buying a MP3 player.
| http://www.ipodobserver.com/ipo/article/SanDisk_Takes_on_iPod_With_iDont_Web_Site |
Gillette has always sold well despite Peta anti animal decades of protesting. They claim not to test on animals any longer but some are not convinced. This ad shows product identically associated with celebrity. Are we being sold fame, success, financial security, desired life-style through these well known sports men?The below Body Shop ad is part of their ' empower women' campaign. Can buying a perfume or
general cosmetic make us feel more empowered?
Hi, this is not enabling me to post anything, will go through it with you on Thursday.
ReplyDeleteLooking at the gillette advert, it seems to have been done more in a persuasive manner rather than as a propaganda as they already seem to have chosen a target audience (men) by using the charismatic figures on the picture whereas I see more of an exploitation on the ipod ones in the sense that they are not just selling a product but there is a shaping/changing of attitudes!