Camper shoes advertising

Hi guys, what do you think about this
text on Camper shoes advertising?
It looks very careful to me (and inspiring):

'Are you content with your reality?

We’re not talking about Reality with a capital R, the reality you see on the news that often seems so serious and far away and foreign. We’re talking About the familiar reality which surrounds you. The reality that shapes your every day. Your reality.
Think about it. Wouldn’t it be nice to just click your fingers and change it once? Not because you’re fed up with it, or you hate it, but because everybody needs a change of scenery from time to time – to see things in a new way. It’s refreshing!
Go on, summon your creativity, add some humour and see what you can come up with… Have a go… “reinvent your reality”. Not as a special, one-off event, but everyday.
Reinvent your reality everyday, all the time. As a way of life that simply requires a bit of imagination. A way of life that is within everyone’s reach.
Why? For the fun of it! Nothing more. And nothing less… Reinvent your work, your house, your bar, your street, your holidays… If none of these options seem like the right place to start, take a look at Camper. And start with your shoes.'

Sketch book stuff

I'm loving it

Great stuff, Filiz! We should all try and pick the best - most amusing ones for the presentation.

This is what we discussed with Matthew today:

- if we are against propaganda and speak about advertising in the same context, we need to ensure that we convey clear message: Advertising=Propaganda and vice versa.

- both our ideas for presentation - puppet show + Vitruvian man - are strong ideas, but perhaps too strong to use in parallel while presenting. However, Matthew did say that we could do both separately.

In case we still need to refer back to our 'puppet talk', this is what we have so far:

I've got perfect skin because 'I'm worth it'. I always keep perfect timing wearing my rolex watch.

My Nike shoes take me quickly to Tesco's where every little helps. I'm loving it. I'm loving it.

I'm loving it.

See you guys soon :-)))

Hi all,

I was thinking that we could use some of those slogans to make up our own anti slogans on our perfect body project that we have discussed:

KFC - "Finger lickin good"

KitKat - "Have a break. Have a Kit-Kat"

IBM - "I think, therefore IBM"

Great London Council - "Say no to no say"

Heineken - "Heineken refreshes the parts other beers cannot reach"

Tesco - "Every little helps"

Sainsbury's - "Making life taste better"

The Economist - "Free enterprise with every copy"

Carlsberg - "Probably the best lager in the world"

Cadbury's Milk Tray - "And all because the lady loves Milk Tray"

Microsoft - "Where do you want to go today"

Propaganda techniques used in advertising

Assertion is commonly used in advertising and modern propaganda. An assertion is an enthusiastic or energetic statement presented as a fact, although it is not necessarily true. They often imply that the statement requires no explanation or back up, but that it should merely be accepted without question. Examples of assertion, although somewhat scarce in wartime propaganda, can be found often in modern advertising propaganda. Any time an advertiser states that their product is the best without providing evidence for this, they are using an assertion. The subject, ideally, should simply agree to the statement without searching for additional information or reasoning. Assertions, although usually simple to spot, are often dangerous forms of propaganda because they often include falsehoods or lies.

Bandwagon:

Bandwagon is one of the most common techniques in both wartime and peacetime and plays an important part in modern advertising. Bandwagon is also one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. Bandwagon propaganda is, essentially, trying to convince the subject that one side is the winning side, because more people have joined it. The subject is meant to believe that since so many people have joined, that victory is inevitable and defeat impossible. Since the average person always wants to be on the winning side, he or she is compelled to join in. However, in modern propaganda, bandwagon has taken a new twist. The subject is to be convinced by the propaganda that since everyone else is doing it, they will be left out if they do not. This is, effectively, the opposite of the other type of bandwagon, but usually provokes the same results. Subjects of bandwagon are compelled to join in because everyone else is doing so as well. When confronted with bandwagon propaganda, we should weigh the pros and cons of joining in independently from the amount of people who have already joined, and, as with most types of propaganda, we should seek more information.

Card stacking:

Card stacking, or selective omission, is one of the seven techniques identified by the IPA, or Institute for Propaganda Analysis. It involves only presenting information that is positive to an idea or proposal and omitting information contrary to it. Card stacking is used in almost all forms of propaganda, and is extremely effective in convincing the public. Although the majority of information presented by the card stacking approach is true, it is dangerous because it omits important information. The best way to deal with card stacking is to get more information.

Glittering Generalities:

Glittering generalities was one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. It also occurs very often in politics and political propaganda. Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. When these words are used, they demand approval without thinking, simply because such an important concept is involved. For example, when a person is asked to do something in "defense of democracy" they are more likely to agree. The concept of democracy has a positive connotation to them because it is linked to a concept that they value. Words often used as glittering generalities are honor, glory, love of country, and especially in the United States, freedom. When coming across with glittering generalities, we should especially consider the merits of the idea itself when separated from specific words.

Lesser of Two Evils:

The "lesser of two evils" technique tries to convince us of an idea or proposal by presenting it as the least offensive option. This technique is often implemented during wartime to convince people of the need for sacrifices or to justify difficult decisions. This technique is often accompanied by adding blame on an enemy country or political group. One idea or proposal is often depicted as one of the only options or paths. When confronted with this technique, the subject should consider the value of any proposal independently of those it is being compared with.

Name Calling:

Name calling occurs often in politics and wartime scenarios, but very seldom in advertising. It is another of the seven main techniques designated by the Institute for Propaganda Analysis. It is the use of derogatory language or words that carry a negative connotation when describing an enemy. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes. Often, name calling is employed using sarcasm and ridicule, and shows up often in political cartoons or writings. When examining name calling propaganda, we should attempt to separate our feelings about the name and our feelings about the actual idea or proposal.

Pinpointing the Enemy:

Pinpointing the enemy is used extremely often during wartime, and also in political campaigns and debates. This is an attempt to simplify a complex situation by presenting one specific group or person as the enemy. Although there may be other factors involved the subject is urged to simply view the situation in terms of clear-cut right and wrong. When coming in contact with this technique, the subject should attempt to consider all other factors tied into the situation. As with almost all propaganda techniques, the subject should attempt to find more information on the topic. An informed person is much less susceptible to this sort of propaganda.

Plain Folks:

The plain folks propaganda technique was another of the seven main techniques identified by the IPA, or Institute for Propaganda Analysis. The plain folks device is an attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person. The propagandist will often attempt to use the accent of a specific audience as well as using specific idioms or jokes. Also, the propagandist, especially during speeches, may attempt to increase the illusion through imperfect pronunciation, stuttering, and a more limited vocabulary. Errors such as these help add to the impression of sincerity and spontaneity. This technique is usually most effective when used with glittering generalities, in an attempt to convince the public that the propagandist views about highly valued ideas are similar to their own and therefore more valid. When confronted by this type of propaganda, the subject should consider the proposals and ideas separately from the personality of the presenter.

Simplification (Stereotyping):

Simplification is extremely similar to pinpointing the enemy, in that it often reduces a complex situation to a clear-cut choice involving good and evil. This technique is often useful in swaying uneducated audiences. When faced with simplification, it is often useful to examine other factors and pieces of the proposal or idea, and, as with all other forms of propaganda, it is essential to get more information.

Testimonials:

Testimonials are another of the seven main forms of propaganda identified by the Institute for Propaganda Analysis. Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item. Testimonials are very closely connected to the transfer technique, in that an attempt is made to connect an agreeable person to another item. Testimonials are often used in advertising and political campaigns. When coming across testimonials, the subject should consider the merits of the item or proposal independently of the person of organization giving the testimonial.

Transfer:

Transfer is another of the seven main propaganda terms first used by the Institute for Propaganda Analysis in 1938. Transfer is often used in politics and during wartime. It is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind. Although this technique is often used to transfer negative feelings for one object to another, it can also be used in positive ways. By linking an item to something the subject respects or enjoys, positive feelings can be generated for it. However, in politics, transfer is most often used to transfer blame or bad feelings from one politician to another of his friends or party members, or even to the party itself. When confronted with propaganda using the transfer technique, we should question the merits or problems of the proposal or idea independently of convictions about other objects or proposals.

Hmm?

"All propaganda must be so popular and on such an intellectual level, that even the most stupid of those towards whom it is directed will understand it. Therefore, the intellectual level of the propaganda must be lower the larger the number of people who are to be influenced by it."

Adolf Hitler, Mein Kampf
from Chapter VI: War Propaganda

Hi everyone,

In response to Justas idea - I'm attaching Lavazza 'The Italian Espresso Experience' campaign poster that used the Da Vinci Man (Vitruvian Man) to promote their coffee. Several techniques of propaganda: Using Da Vinci to persuade that their coffee beans selected for making their coffee are in perfect proportion. Semiotics range from swim wear - Trevi fountain - Italian - black - coffee bean - Roman - beauty - art - sophisticated ...etc etc... Are we trying to be all these things by choosing to drink Lavazza?... We could make our own brand of coffee...

inperfection

THe Perfect Man

Hi guys, I had a simple idea on a possible way to present THE PERFECT MAN on Da Vinci’s drawing. What about one (or two) of us pretends to be teaching how the perfect man’s body is structured and says something like: this is the perfect ear, and with a stick indicates the ear on the drawing, at that point somebody else could stick the IPHONE brand over the ear, then, this is the perfect mouth, and we stick MacDonald or Starbucks logo on the mouth (and say: I’m loving it), and so on, perfect foot Nike (and say: just do it), perfect arm Rolex or Omega, perfect...:Durex etc.

Hi guys,

I've had a second look at the Ipod campaign and

now I understand the links with propaganda. I know that 'us girls' said not to get too technical but after some research I feel it's a good and recent enough campaign for the task.

I very much like Justas vintage ads and Banksy stuff is great. The 'change for life' campaign feels more like a public awareness campaign than propaganda. It'd be great if Justas could bring his essay to class on Thursday and we could read more on how to see it as propaganda. Justas, can you bring it with you? I'd love to have a read.

My research -

This image is from iDon't campaign. There are many iSick users out there but majority of population sill buys iPod, iPhones, downloads from iTunes... it's an iWorld out there. The interesting thing about iDon't campaigns is that they still encourage consumerism. They shout not to buy iProducts just to push you towards buying a MP3 player.

http://www.ipodobserver.com/ipo/article/SanDisk_Takes_on_iPod_With_iDont_Web_Site

Gillette has always sold well despite Peta anti animal decades of protesting. They claim not to test on animals any longer but some are not convinced. This ad shows product identically associated with celebrity. Are we being sold fame, success, financial security, desired life-style through these well known sports men?

The below Body Shop ad is part of their ' empower women' campaign. Can buying a perfume or

general cosmetic make us feel more empowered?

Change 4 Life - positive forward thinking ads

Is it propaganda or not - for you to decide>

This time I cought my eye on great "vintage" propaganda examples. In my opinion it's just brilliant way of providing clear, colorful, legible information of product that kill thousands of people every year. Some moments the perfection of image and word working together so well that makes me start smoking again.. (if)





Eye candy































Justas